How to Choose Where to Sell Online
Analyse your product
If you are just a retailer, it is advisable you list your products on an online store, especially in popular product categories like phones, electronics and apparel. These are high volume markets, with a massive demand and a supply that just barely matches it. Subscribe to a marketplace which is popular for selling products in your category.Logistics support
Logistics is very key to an online marketplace. If a particular sales channel is inept in providing logistical assistance around the area where your warehouses are situated, you will be in a tight spot.Marketplace popularity
eCommerce players such as Amazon and Walmart are the heavyweights in today’s online retail market. The top few sales channels generally are the consumers’ first choice when it comes to shopping online. Subscribing with one or more of them will provide you access to a huge chunk of the customer base.Competition
The other side of the coin is the immense competition that one finds on this huge online marketplace. There are multiple sellers jostling together for the same product, differentiated only by little things like product descriptions, photographs and seller ratings. It sure is a tough market.Subscription cost
Different marketplaces have different subscription costs and commission plans. In return, they also offer different essential and optional services. It is better to shortlist a few channels and then carefully go through their specific plans to choose the ones that you want to go for.
Editor, Techawkng.com. I am also a freelancer, part-time copywriter and I love solitude. Send us an email-admin@techawkng.com.
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