Create custom thumbnails for your videos
Custom thumbnails help your videos get noticed by attracting people’s attention when they’re browsing through search results and telling them what your video is about. You have access to a large selection of templates (or you can always build your own thumbnail from scratch), which you can then customise with different fonts, colours, and all kinds of design elements. Canva also has a library of free and paid stock images that you can add to your designs; or, better yet, upload your own (something that relates to that video or to your brand/channel).Add end screens to your videos
Now we’ve worked out how to grab people’s attention initially, end screens are all about getting them to take action after they’ve seen your video. These end screens last between 5 and 20 seconds, and they let you promote one of the following:- Your videos or playlists
- Your channel, to boost subscribers
- A website associated with your channel, or an approved merchandising/crowdfunding website
- Another channel, to boost their subscribers
Be social and engaging
If you want to grow your YouTube presence, being social is very important – just like with other social networks. That means engaging with other users regularly, responding to your video comments, and using monitoring to help you find more opportunities to engage. However, it can be very time-consuming to manage your YouTube channel without a tool to help. One of the great options for this is Agorapulse, a social media management tool that works with most major social networks. You can use it to pre-moderate your comments so you can decide when and what to publish (useful if you get a negative comment about your brand and you want to respond to it before it’s published), as well as to manage all of your comments in one place and respond to them:Optimise your videos with tags and keywords
YouTube is a very popular search engine, so if you want people to be able to find your videos, then you need to optimise them. The keywords you use are extremely important. To leverage this, you need to actively and constantly research keywords. Not only should you create content based on these keywords (and the audience interests they represent), but you should also use them in your videos:- In your video headlines, closer to the beginning of the headline
- In your video blurb, where you explain what the video is about
Use analytics to improve your strategy
One of the best ways to learn and improve your channel and your videos is through analytics. And not just yours, but also your competitors’ or other similar channels. This helps you understand which videos get the most views and engagement, and find out the reasons why they’re so popular, as well as which topics to cover, what length your videos should be, which tags you should use, and so on.Conclusion
YouTube marketing can help you reach a wider audience and boost your results across the board, from more engagement from your fans to more leads generated and sales made. Source: https://blog.quuu.co
Editor, Techawkng.com. I am also a freelancer, part-time copywriter and I love solitude. Send us an email-admin@techawkng.com.
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