When it comes to running an ecommerce business, we’re inclined to believe the adage, “Trust takes years to build, seconds to break, and forever to repair,” and why wouldn’t it, when customers have so many other options for making purchases online? If they don’t believe in your ability to operate an honest enterprise, there are plenty of competitors out there waiting with open arms. You simply can’t afford to slip up. Whoever is able to gain customer trust, however, will be in good shape to retain them and, as a business owner, such customers are one of your most valuable assets.
Here are four keys to establishing customer trust, so your online business can continue to grow its loyal customer base and thrive deep into the future.
Make Your Website Attractive & Easy to Navigate
The first thing a new user does when they land on your website is to judge it. Even if it’s unintentional, we’re all guilty of this to varying degrees. This means you want that first judgment to be an exceedingly good one. If you do you should make your website attractive and easy to navigate.
Make Sure the Checkout Process is Smooth
Users may take a glance at your website and instantly evaluate it, but even if that evaluation is good, it means little if they’re unable to make the desired purchase. Your ability to turn those users into paying customers will determine how successful your business is. Doing so effectively requires a reliable, secure checkout process.
Get Proper Accreditations & Highlight Them
When someone lands on your website and gets hooked onto one of your calls-to-action, they will likely seek further verification that their purchase is a safe one prior to check out. That’s where professional accreditations come into play.
Get Your Name Out There
Making a name for yourself in your industry is beneficial for a variety of reasons — a big one being that it increases your trustworthiness in the eyes of consumers. There are different ways to lodge your brand name firmly in the minds of internet denizens. Some require more money and less time, and others require a substantial amount of time but a lot less money. How you focus your efforts largely depends on the way you want to run your business (and its financial resources).
