A picture of an egg has become the most liked post ever on Instagram, toppling reality star Kylie Jenner in the process.
The image, the only post on the account world_record_egg, shows a single egg on a plain white background. It has amassed more than 44 million likes since being uploaded on January 4.
That figure means it has surpassed the previous record-holder, reality star Kylie Jenner, whose photo of her daughter alongside confirmation of her name – Stormi Webster – has been liked more than 18 million times since being uploaded in February last year.
The world_record_egg account appears to have been created solely to break the record. The image caption reads:
“Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.”
The account has also amassed more than 2.6 million followers. Its single post joins Justin Bieber’s announcement of his engagement to Hailey Baldwin, as well as other posts from Jenner, singer Ariana Grande and Juventus footballer Cristiano Ronaldo in the top 10.
The Facebook-owned social media platform has more than one billion monthly active users.
