Microtraction, an early-stage venture capital firm that backs and supports African tech entrepreneurs and alGrowithm, a “growth-as-a-service” company to provide growth as a service to African startups as well as portfolio companies.
“The goal of partnerships like this is to further bolster, strengthen and improve our value-add to our portfolio companies, by building out a network of specialized skilled service providers who will aid (and remain at the fingertips of) MT portfolio companies as they grow their businesses. In doing so, we also create an avenue for top talents in the ecosystem to give back to the community.” — Chidinma Iwueke of Microtraction.
We are excited to partner with @algrowithm – a “growth-as-a-service” company as we continue to support the next wave of African entrepreneurs building tech businesses across Africa with their growth. https://t.co/h8V6tpw6Ya
— microtraction (@microtraction) October 23, 2019
Founder of alGROWithm, Bili Sule says: “There are too many instances where African tech startups creating real value are unable to thrive in the market, as they struggle with finding a path to scale. At alGROWithm, we have years of hands-on experience delivering tangible growth to some of the most promising tech startups in Africa.
“Now we are offering it as a service with partners like Microtraction, with a view to fuel the transformation of high-potential African startups, into global unicorns that transform the economy.”
The alGROWithm team will be working closely with Microtraction portfolio companies in areas such as growth modelling, infrastructure setup, growth experiments & hypothesis testing driven by data & analytics, content marketing, and talent sourcing to help support the execution and implementation of growth strategies.
