In a bid to increase the number of female African creatives and bridge the gender gap in digital media on its platform, Publiseer, a digital content distribution platform, has launched ‘publiSHEr’.
PubliSHEr aims to discover and encourage more female African writers, musicians, and filmmakers to get involved in creating and changing the African narrative.
To this end, PubliSHEr plans to provide female African creatives the distribution, protection, and promotion services of Publiseer at no charge, and allow them to keep 100% of the revenue generated from the sales of their creative works, as opposed to the typical Publiseer business model where Publiseer takes 25% the revenue generated.
“We looked at our numbers and discovered that 76% of the contents we have distributed and monetized since inception belong to male African creatives, leaving the remaining 24% to female creatives.
“We tried to understand why. Are there just as many female African creatives out there as there are male creatives?
We did some market research and found out that there are indeed more male creatives than female creatives in Africa, taking Nigeria, Ghana, Kenya, and South Africa as our test markets,” says the co-founder and CEO at Publiseer, Chidi Nwaogu.
“To solve this problem, we are introducing publiSHEr to incentivize more females to start creating, because we are there to support them.
“We will be giving them a hundred percent of the revenue generated from the sales of their creative content, as Publiseer will be letting go of the twenty-five percent we have always taken from sales.
Founded in August 2017 by Chidi Nwaogu and Chika Nwaogu, Publiseer is changing the African narrative through digital media.
