Jumia has reported that for the first time, groceries emerged the best top-selling category in the month-long 2019 Black Friday campaign.
The infographic report reveals that Sports and Fitness was in second place while Fashion and Accessories came in 3rd. In 4th place was TVs, Audio and Video category; followed by Home Appliances respectively.
Furthermore, the Jumia Black Friday recorded 1 billion page views, providing a full range of products to shoppers and attracted over 100 million unique visits to the ecommerce company’s mobile apps and portal.
For payment, over 30% of orders that were made during Black Friday across all countries were done through Jumia Pay, the Infographic shows.
Meanwhile, three million packages were delivered during the campaign period that ran from the 8th to the 29th of November; with approximately 33% of the packages delivered in less than 24 hours. The launch of Jumia Now enabled on-demand products to be delivered in less than 20 minutes.
The infographic shows the accelerated impact of Jumia Black Friday on entrepreneurs and the local economies.
The campaign mobilized +5,000 full-time staff and provided employment for more than 50,000 people indirectly; through vendors and logistics partners. and about 42,000 active consultants (JForce Agents) participated in the campaign.
