Jumia and Twiga foods have unveiled a plan to provide fresh produce delivery services in Kenya.
The partnership will see Jumia sell Twiga’s fresh produce on its eCommerce website.
Using Jumia’s delivery fleet, the produce will be picked up from Twiga’s sorting and distribution site and delivered to the customer contact-free.
The transaction will be cash-only, using the JumiaPay app from Jumia according to Jumia Kenya CEO, Sam Chappatte.
Twiga foods was founded in Kenya in 2014 by Peter Njonjo and Grant Brooke.
The company aims to connect the produce from Kenya’s farmers to pricing and market places more efficiently. The company currently serves about 3,000 outlets per day with a network of 17,000 farmers and 8,000 vendors.
According to Jumia CEO, Twiga will benefit from Jumia’s B2C ecommerce website and Jumia from Twiga’s B2B produce network.
The partnership has come at an opportune time when the country has been hit by the coronavirus pandemic, with most people staying at home.
