Multichoice, the owners of DStv, has signed a deal with Netflix and Amazon Video Prime to offer their streaming services via new decoders.
According to Multichoice, the move to integrate Netflix and Amazon Prime is to ensure that it retains its customers who are fast-moving to these streaming services especially the former.
For example, Netflix is fast gaining a lot of traction and foothold in Africa due to its diverse content despite the data implications.
MultiChoice already runs Showmax its own subscription video-on-demand (SVOD) streaming service which it launched in 2015.
“We have long been a content aggregator, and this is proof of our aggregator model at work – providing simplicity, choice, and convenience for our customers,” says Calvo Mawela, MultiChoice CEO.
“As our industry evolves, we believe that we are well-positioned to benefit from both worlds – a large, growing pay-TV market in Africa, as well as an emerging over-the-top (OTT) opportunity, where our own OTT services and aggregation capabilities can drive success.”
This information was disclosed in Multichoice’s latest 2019/2020 financial results. The report also revealed that it added an estimated 900,000 DStv and GOtv subscribers over its last financial year. The total number of subscribers to Africa’s biggest pay-TV now stands at 19.5 million.
South Africa, the home-country of Multichoice still has the largest share of DStv and Gotv subscribers with 8.4 million subscribers while the remaining 11.1 million cut across Africa.
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