TikTok, a short-video platform, has announced it is making a foray into the education market.
The company further disclosed that it is commissioning hundreds of experts and institutions to produce educational content for the platform.
Also, the company seeks to engage commercially universities and charities to create tailor-made content for its short-video platform.
TikTok which launched globally in 2017 has been downloaded two billion times on iOS and Android. It allows users to make videos up to 15 seconds long, with music in the background.
With its success built on user-generated entertainment videos, the move to incorporate professionally produced learning content marks a significant shift, as the company attempts to diversify its content.
The BBC reports that the launch will feature videos from British actor Sean Sagar sharing tips on preparing for auditions, and TV presenter, and mathematician Rachel Riley helping to develop maths skills.
Rich Waterworth, TikTok’s general manager for Europe, said the platform had noticed users’ interest in educational videos, with more than seven billion views of the hashtag #LearnOnTikTok.
He said, “Going forward, LearnOnTikTok is about us investing in partners and content creators with a breadth of professional content… We think this is about applying the power of TikTok to learning: the effects, the audio, the transitions, the tools that make it so engaging and fun, to make people enjoy learning.”
TikTok has announced it is making a foray into the education market. The company further disclosed it is commissioning hundreds of experts and institutions to produce educational content for the platform.
Also, the company seeks to engage commercially universities and charities to create tailor-made content for its short-video platform.
One expert said that the new area of diversification could appeal to the trend for micro-learning.
TikTok which launched globally in 2017 has been downloaded two billion times on iOS and Android. It allows users to make videos up to 15 seconds long, with music in the background.
With its success built on user-generated entertainment videos, the move to incorporate professionally produced learning content marks a significant shift, as the company attempts to diversify its content.
The BBC reports that the launch will feature videos from British actor Sean Sagar sharing tips on preparing for auditions, and TV presenter, and mathematician Rachel Riley helping to develop maths skills.
Rich Waterworth, TikTok’s general manager for Europe, said the platform had noticed users’ interest in educational videos, with more than seven billion views of the hashtag #LearnOnTikTok.
He said, “Going forward, LearnOnTikTok is about us investing in partners and content creators with a breadth of professional content… We think this is about applying the power of TikTok to learning: the effects, the audio, the transitions, the tools that make it so engaging and fun, to make people enjoy learning.”
