Wimbart Office Hours is a PR mentorship programme designed to equip early-stage startups with the knowledge and skills needed to frame the narrative surrounding their start-up from the beginning.
Launched in March 2020, the second edition of the programme is provided in partnership with Ventures Platform and Techpoint Africa.
The Programme
30 early-stage Africa focused startups will be selected by the Wimbart team to participate in the programme which is entirely free.
Successful applicants will have access to three expert webinars that will focus on the importance of Public Relations and communication strategies for growth, investment and reputation management.
The webinars will be followed by three dedicated one-on-one PR Office Hours sessions with senior members of the Wimbart team, and one business mentoring session with an advisor from Ventures Platform.
These sessions are designed to help startups deep dive into communications challenges and questions that are specific to their business needs, and help better position them to attract customers, investment and talent.
If you are an African tech start-up building a great product or service and want to give yourself the best chance for success by honing your communications skills, this is the programme to apply for!
You’ll complete the programme with a better understanding of how PR can work for your company, and how you can use communications to build your brand presence as you scale your company.
The first webinar with Q&A will take place on Tuesday 3rd August, and the two following Tuesdays. The one-on-one Office Hours sessions will commence at the end of August, and take place monthly.
What Wimbart Office Hours is Looking For
- Less than two years old
- Focused on serving the African community (domestic and/or diaspora)
- Turn over less than $500,000
- Have a minimum viable product [MVP]
- Ideally have a functioning website
- Pre Series A investment
Benefits
- Three exclusive webinars and Q&A sessions hosted by Wimbart’s Jessica Hope
- Identify the right time for PR for your business
- Understand how to craft key messages for your business
- Learn how to write and execute a successful media & communications plan
- Learn how to find journalists and gauge what they’re looking for
- 3 x 45-minute one-on-one mentoring sessions with senior Wimbart PR professionals who will answer specific questions on your company/sector/comms plan
- 1 x 30-minute one-on-one business mentoring session with an advisor from Ventures Platform
The deadline for applications is 12:00pm WAT (midday) on Friday 24th July 2020.
