The Music – Tech Innovation Challenge is a competition aimed at identifying and developing innovative solutions across four opportunity areas in the Nigerian music industry that can benefit from the application of technology.

Tech startups or teams with a working prototype (solution demo) are hereby invited to submit applications, technologies, tools, services or any other kind of digital innovation, in line with the below-listed identified opportunity areas.

The Music-Tech Innovation Challenge is an initiative of Bez Idakula, artiste and founder of MusicTechSpace and powered by Co-Creation Hub.

Key opportunity areas:

Label Management

-How might we make it easier for music labels to distribute their artist’s music across the continent and efficiently monetize consumption through simpler and more convenient payment systems?

-How might we make the process of royalty collection transparent, such that artists and labels are able to keep track of how much they are owed and how much is being owed to contributing parties?

-How might we make it easier for creators to instantly register copyright, publishing and mechanical splits at the point of creation?

Legal advisory for artists

-How might we increase the access to localized legal knowledge governing the Nigerian entertainment industry, such that it is easier for upcoming artists to find legal representation, and also check or confirm that their contracts are fit for purpose?

-How might we amplify the work being done by these small claims courts, educating artists and helping artists get justice for violations of their rights?

Artist Management

-How might we automate the process of artist management, such that managers are more efficient, and have a holistic view of all aspects of all their artists’ careers at all times?

-How do we educate artist managers on global music business management best practices, such that they are well-informed early on in their careers?

Event Management

-How might we enable event managers to give brands visibility into credible event reporting data, such that they are able to align with, and sponsor events that capture their target audience?

-How might we track all financial transactions within an event space such that event organizers and vendors split revenues equitably according to agreed terms?

Selection Process

12 solutions will be shortlisted – and the shortlisting will be handled by the CcHUB team, our 4 key experts and other selected music industry stakeholders.

The 12 shortlisted solutions will be posted on the challenge website and across our social media platforms. To build an active community of patrons that are excited about testing and using these solutions, the general public will have an opportunity to vote for their favourite solution to determine the “audience favourite”.

The solution with the most audience votes will automatically* be chosen as one of the winners of the challenge.* If the audience favourite is outside the top 4 chosen on the final pitch day, then there will be 5 overall winners selected.

The 12 shortlisted finalists will pitch their solutions to a panel of judges, select press, and the general public on November 4.

The judging panel, comprised of our 4 key experts, music executives, and other professionals in the Nigerian creative industry will select the top 4 solutions based on:

  1. Demonstrated competency of the team
  2. The potential impact of the solution
  3. The probability of their implementation

Experts

With over 50 years of combined experience in the Nigerian Music Industry, our key experts will play a key role in shortlisting, selection, and adoption of the solutions that will be born out of this challenge. The experts are Audu Maikori, Founder of Chocolate City Group; Uduak Uduok, Founder of Africa Music Law; Godwin Tom, CEO, The Godwin Tom Company; and Wale Davies, Founder of Fatherland Media.

They will also be holding virtual ideation workshops to provide more context for prospective applicants to the challenge.

Timeline

The deadline for applications is October 17 (12 PM, WAT).

Click here to apply.

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