9Mobile’s Payment System Bank(9PSB) has officially launched its banking services, aimed to bring financial services to unbanked, underserved, and banked Nigerians.
The Central Bank of Nigeria (CBN), in a bid to promote financial inclusion it granted final licenses to 3 Payment Service Banks (PSBs) including Hope PSB, Money Master PSB, and 9PSB.
Branka Mracajac, CEO, 9PSB, speaking at the event, said that their goal is to deploy financial services to rural and unbanked customers in Nigeria.
She noted that meeting the financial needs of the last mile will address the pain point between the banked and unbanked.
Mracajac explained that their services will strengthen Nigeria’s financial inclusion drive leveraging mobile and digital channels, noting that they will deploy the right network of agents in the rural area with the sole aim of starting financial education of consumers who do not have the opportunity to know about financial services.
She added that 9PSB planned to increase financial inclusion across the country for people who own a smartphone or feature mobile device and the last 10 digits of their phone numbers.
Olufemi Balogun, Product and Service Manager, 9PSB, said that 9PSB’s goal is to understand the pain point of its Nigerian consumers and deliver products that would address these challenges.
He stated that value delivery would be the hallmark of its services to its consumers.
According to him, “our aimed is to offer value and when you offer value you are giving value to the customer, we have mapped out value propositions our customers will enjoy. We have instant cash back on airtime for our customer.
“We also have zero convenience fees for our customers to enjoy; also customers would earn commissions on transactions like paying bills and so on”.
