TECNO is rumored to have introduced the CAMON 17 Pro, the clearest selfie phone of the industry by far as well as another breakthrough in its brilliant photography performance of TECNO as a leading camera phone brand.
Besides its outstanding selfie camera leadership, the upcoming CAMON 17 Pro also marries breathtakingly sleek design with advanced technology, resulting in a product that is custom fit for young and active individuals looking to express themselves.
Why is the selfie camera so important today? It is all about the selfie-taking culture behind the camera. For the first time in mobile launch event history, TECNO presents a new product launch event that will not only showcase the phone but goes deeper into why the selfie is so central to our perception of ourselves and by extension, the world around us in a compelling documentary, titled: ‘Rise of the Selfie’.
The improvement in mobile phone camera technology indicates the increasing role that modern smartphones play in the development of our social psychology. A case in point is how the development of the TECNO CAMON 17 Pro was spurred by the demands of a selfie generation in the post-pandemic era. This trend is also highlighted in Counterpoint Research, a well-regarded research organization, in its recent whitepaper released in April 2021.
According to the whitepaper, consumer behavior and smartphone usage scenarios changed drastically due to the social-distancing policies put in place to combat COVID-19, which has led to more selfie demands, such as in-home quarantine, to share life snippets with friends and in social media.
The social phenomenon of selfies has been gaining serious momentum in recent years and has become central to how people express themselves
TECNO’s innovations have always been futuristic yet practical, designed to perfection with the user in mind. Foreseeing this social trend, TECNO decided to upgrade the selfie innovations in its CAMON series and to unfold its CAMON 17 Pro soon.
TECNO’s deep insights into the social culture behind selfies were echoed by Chris Evans, Hollywood A-lister actor as well as TECNO’s brand ambassador. Being a global celebrity, Evans is accustomed to requests for selfies.
“A selfie might seem like ‘just another photo’ however, people can abuse it to document evidence and achievements, such as milestones such as brushing shoulders with celebrities or the ‘perfect life’. Evans says that the selfie ‘is a particularly important medium to help people understand perspectives and experiences.’
