Sotech, an Egyptian healthtech and IoT solutions startup, raised $1 million pre-seed funding round led by Innlife investments and key corporate investor Al Raya Kuwaiti.
Founded in 2020 during the pandemic, the startup specialises in smart IoT, trackable Out Of Home advertising, and data gathering.
By providing fully integrated tech & hardware couple with an integrated set of software and tracking platforms, Sotech is bridging the worlds of offline advertising with online campaigning.
Through a seamless app, Sotech helps clinics understand the volume, flow, and demographic of its visitors, the data is also linked to an advertiser dashboard helping advertisers monitor their in-clinic ad performance.
The startup currently operates in the Cairo medical field with over 200 clinics and is expanding by almost 60 more each month.
Sotech offers a venue management system for hospitals & clinics that engages with the visitor as soon as they enter, and follows their entire journey through multiple display touchpoints.
The fully tech-integrated system not only helps clinics manage their business but also tracks data that could connect to a third-party advertiser who can then retarget visitors based on their in-clinic activity, all analysed via the smart hardware on location.
Sotech plans to utilise its newly acquired funds to fuel its scaling operations into 500 venues and expand its market beyond Egypt tapping into Mecca and Madina as well.
