SEO plays an important role in the marketing strategy for most websites. You probably already know a little about using keywords and the importance of getting backlinks to your site. Maybe you even use a marketing ROI calculator to help you measure the success of your efforts.
At this point, you might be wondering what more you can do to improve your SEO strategy. Maybe you are doing well, but you want to get ahead of the competition. With the following tips, you can take the SEO of your website to the next level. You can also contact an SEO agency to help you with the implementation of your SEO strategy.
Add Quality Outbound Links
With all the attention that goes to getting links back to your site, you might not realize that there is value in linking to other sites. Outbound links can be a signal that helps search engines determine the purpose or topic of a page. Beyond that, when search engines see outbound links on a page, it indicates that it is a good information resource. You just need to make sure you are linking to authority sites that have a good reputation.
There is No Ideal Word Count
You might find a lot of blogs and social media posts that claim you need to create pages of at least a certain word count to rank well in Google. As an example, a recent study found that on average, the top ten results in Google had about 1,447 words. This led some to believe that they need to try to hit this word count to optimize web pages. The truth is that there is no ideal word count. If you were to look at pages in the top results, you would find a wide variety of page lengths. The right word count depends on several factors, and the right answer is different for every page.
Use Numbers in Titles
Search engines use a lot of different factors to determine rankings. One key factor is the click rate a result gets. If your page gets more clicks in the results, it will move up in the rankings. One easy way to get more clicks is to use numbers in page titles. Numbers might not be appropriate for every page title, but you can find a lot of creative ways to use them, and it will increase your clicks.
Find Keywords on Reddit
Google Keyword Planner might be useful for finding some keywords, but it won’t show you everything. If you want to find unique keywords that your competitors probably are not using, you should expand your search to sites like Reddit. Find the subreddits that are relevant to your brand and search the threads to see what people are talking about. If you see topics and terms being used a lot, there is a good chance that your audience is also searching these terms in Google and other search engines.
Help Your Pages With Internal Links
You might have some pages that are near the top of the results, but there are probably many that are buried on the second page or beyond. Using internal links can be one way to give these lower-ranking pages a little help. Internal links not only make your pages more discoverable by search engines, but they can also help the search engines understand the significance of a page in the context of your site.
Research Competitor Keywords
Doing your own keyword research is great, but your competitors probably already did some of the work for you. Furthermore, they might have found valuable keywords that didn’t come up in your research. Find a few competing sites that rank well for the keywords you are already using. You can then use keyword research tools to find the search terms they perform well for. Take this list and use it to find keywords that will offer value to your site as well.
As a final tip, you need to be patient and keep working on your SEO. Search rankings don’t usually change overnight. Beyond having a strong strategy and the right tactics, it takes a continued effort to improve and maintain search rankings.
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