Yellow Card Financial, an African cryptocurrency company, has exceeded 1 million customers which it reached in March this year. Since launching in Nigeria in 2019, Yellow Card has expanded into four new African territories in the last year alone, increasing its total country presence to 16.
John Colson, Chief Marketing Officer at Yellow Card, says this achievement no doubt strengthens the company’s brand on the continent and trust among current and future users. It also inspires investor confidence, especially at a time when Yellow Card seeks to expand into more regions.
“Reaching the one million goal is fantastic. It was a massive goal that we set for ourselves, and the team rallied to make it happen. Although it was not an easy journey, it has been a very rewarding one. This showed us that we are on the right track, people value what we are building, and it’s solving a need. Over one million people have trusted Yellow Card, and now it’s our turn to show why it is the number one place for crypto in Africa,” he said.
Over the last few years, the crypto exchange has achieved notable goals, which include: a Series A fundraise of $15M (2021) as well as the launch of the educational platform – Yellow Card Academy (2021), which boasts a wide range of information about cryptocurrency, blockchain technology, and financial literacy. In addition, earlier this year, they also revealed their new brand identity.
