Linda Yaccarino, the ex-advertising chief at NBCUniversal, as the new chief executive of Twitter.
The announcement was made by Elon Musk on Twitter.
I am excited to welcome Linda Yaccarino as the new CEO of Twitter!@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.
Looking forward to working with Linda to transform this platform into X, the everything app. https://t.co/TiSJtTWuky
— Elon Musk (@elonmusk) May 12, 2023
She will commence her duties at the social media platform in about six weeks.
The confirmation came after NBCUniversal said Ms Yaccarino was leaving “effective immediately”, after 12 years with the network.
Mr Musk had been under pressure to find someone else to lead the company and refocus his attention on his other businesses, which include electric carmaker Tesla and rocket firm SpaceX.
Mr Musk said he would remain involved at Twitter as executive chairman and chief technology officer.
At the network, Yaccarino oversaw roughly 2,000 people, and was involved with the launch of its streaming service.
She joined the company in 2011, after 15 years at Turner Entertainment and has been credited with bringing the network’s ad sales operation into the digital future.
