Carry1st, the African consumer payments provider, has announced a new partnership with Audiomack, the music streaming and discovery platform, to make it easier for Audiomack’s customers in Africa to purchase subscriptions to stream their favourite artists using local payment methods.
Known for providing consumers across Africa access to exclusive gaming content for popular titles like VALORANT and Call of Duty: Mobile, Carry1st’s payment solution, Pay1st, enables consumers to pay for digital items via a range of local payment options, such as mobile money, popular digital wallets, and bank transfer.
This new partnership with Audiomack demonstrates Carry1st’s expansion beyond gaming, highlighting the Shop’s growing diversity of content. The Carry1st Shop offers seamless access to a wide range of products, including daily essentials (airtime, data, and electricity), game gift cards and top-ups, lifestyle and entertainment vouchers.
Audiomack serves millions of African music fans. With a strong focus on emerging and independent artists, particularly in the hip-hop, rap, and Afrobeats genres, Audiomack is the top-ranked music streaming app on Apple iOS in Nigeria, Ghana, Tanzania, Senegal, and Kenya.
Audiomack’s day, week, and month pass subscriptions will be available for purchase via the Carry1st Shop in local currencies in Nigeria, Egypt, Ghana, South Africa, Kenya, Morocco, Tanzania, Cameroon, Côte d’Ivoire, Rwanda, Uganda, and Senegal. Subscriptions allow music fans to remove ads, unlock special app features, and bring their support of artists to the next level. This includes unlimited downloads, downloaded playlists, HiFi streaming and more.
To celebrate this collaboration, customers can use a flexible and affordable subscription pricing model, with 10% off on all passes.
Guillaume Noé, VP of Growth for Platform at Carry1st, commented on the partnership: “We’re excited to be partnering with such an important platform like Audiomack, which champions entertainment and shares our passion for providing options to African consumers in the entertainment space. This partnership is a testament to our growth and the versatility of the Carry1st Shop. Not only are we unlocking popular games, but we’re also unlocking the music people love.”
Charlotte Bwana, VP of Marketing at Audiomack, noted; “Audiomack is incredibly excited to partner with Carry1st to expand our presence across Africa and make it easier for music fans across the continent to access premium features. Carry1st has been impactful in growing Africa’s gaming industry for creators and users, and we are confident we can replicate this approach in the music space.”
