X has unveiled its plans to label parody or satire accounts to reduce impersonation and improve content transparency. The ‘Parody Account’ label’ will appear beneath the profile of such accounts and on their posts, helping users differentiate between real entities and their satirical counterparts.
X said that the new feature is to adhere to its Parody, Commentary, and Fan (PCF) regulation. This regulation allows accounts to engage in satire and commentary while ensuring content visibility does not create confusion or imply an affiliation.
The new labels are designed to clarify the source of content, providing a clear distinction between authentic accounts and those created for satire. According to X’s policy, while users are not required to display their real identities, impersonating individuals, organisations, or groups with deceptive intent is strictly prohibited.
The parody labels are currently optional. Users can apply the label by navigating to Settings and Privacy > Your Account > Account Information and selecting the “Parody, commentary, and fan account” option.
For accounts found to be inauthentic or engaging in misleading behaviour, X users can report them through the app or the platform’s Help Centre. While the feature remains voluntary at this stage, X plans to notify users should the labels become mandatory in the future.
