AppsFlyer
Fintech Report

FinTech Marketers Invested $3B Globally on User Acquisition in 2020-AppsFlyer

AppsFlyer, the global marketing measurement leader, today released its 2021 edition of The State of Finance App Marketing report. The

Ecommerce
Ecommerce Report

Women Can Add $14.57 Billion to E-Commerce in Africa: IFC Research

Africa’s e-commerce market could grow by more than $14.5 billion between 2025-2030, according to an IFC report published today. The

Clubhouse
Report

Clubhouse Gets Thumbs Up on Android, but Thumbs Down on Social Media [Analysis]

In the midst of the COVID-19 pandemic, new social media platforms, such as Clubhouse, have been welcomed with open arms

Jumia
Report

Jumia Q1 Report: E-tailer Cuts Losses by 24%, Revenue Drops by 6%

Jumia says cost discipline and “selective” usage growth helped it cut first-quarter losses. The African e-tailer stated this in its

MTN Nigeria
Report Telecom

MTN Nigeria Loses 5 Million Subscribers in 1st Quarter of 2021

MTN Nigeria lost 5 million subscribers in the first quarter of 2021. The telecom giant ended the first three months

fDi
Report

South Africa, Kenya Tops African Tech Ecosystems As Nigeria Ranks 5th-fDi Report

Despite Nigeria’s seemingly vibrant tech ecosystem, the country has been ranked 5th in the inaugural fDi report on African Tech

Mastercard
Report

Mastercard Study Reveals 81% of Nigeria Consumers are Shopping More Online Since the Start of Pandemic

A Mastercard study on consumer spending* has revealed that over four out of five (81%) consumers in Nigeria are shopping

AppsFlyer
Report

AppsFlyer’s Latest Performance Index Shows Google Leads in Scale, While Facebook Dominates Quality

AppsFlyer, the global attribution leader, has released the 12th edition of its Performance Index, ranking the top media sources marketers should

Glo
Report Telecom

NCC, NBS Data Show Globacom Contributed Highest in Telecom Industry Growth in 2020

A new report from the Nigerian Communications Commission (NCC) has revealed that Globacom recorded the biggest percentage increase in data

Jumia
Ecommerce Jumia Report

Jumia Maintains 12% Gross Profit Increase YoY in Latest Financial Report

Jumia has reported gross profit of €27.9 million, translating to a year-over-year increase of 12% in its 2020 Q4 and