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Apple and Samsung dominated the tablet market as they sold more units worldwide. The rise in demand for tablets was
Jumia collaborated with the International Finance Corporation (IFC), alongside the European Commission and Kantar Public, on a report titled Women and
AppsFlyer, the global marketing measurement leader, today released its 2021 edition of The State of Finance App Marketing report. The
Africa’s e-commerce market could grow by more than $14.5 billion between 2025-2030, according to an IFC report published today. The
In the midst of the COVID-19 pandemic, new social media platforms, such as Clubhouse, have been welcomed with open arms
Jumia says cost discipline and “selective” usage growth helped it cut first-quarter losses. The African e-tailer stated this in its
MTN Nigeria lost 5 million subscribers in the first quarter of 2021. The telecom giant ended the first three months
Despite Nigeria’s seemingly vibrant tech ecosystem, the country has been ranked 5th in the inaugural fDi report on African Tech
A Mastercard study on consumer spending* has revealed that over four out of five (81%) consumers in Nigeria are shopping
AppsFlyer, the global attribution leader, has released the 12th edition of its Performance Index, ranking the top media sources marketers should