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Data top-ups (92%), clothing (67%) and computer equipment (56%) top the virtual shopping list in Kenya Top learning experiences include cooking,
Sentimental spending up 142 percent over the past 10 years, with people splashing out on romantic experiences more than traditional gifts
347 African tech start-ups raised a total of US$ 1.43 Billion in 359 equity rounds. Nigeria remains the leader with
More than 445 teachers from 14 African countries uncover the route to technology and cybersecurity careers for African girls Only
Fourth edition of Mastercard Index of Women Entrepreneurs examines progress in 58 economies, representing 80% of the world’s female workforce
Mastercard Economics Institute report estimates that 20-30% of the COVID-related surge in e-commerce spending to be a permanent feature in the
AppsFlyer, the global attribution leader, today released new data that shows the worldwide trends that shaped the app market in
For years, Black Friday has attracted the interest of many Nigerians. This shopping holiday, which comes from the United States,
If small businesses can provide easy access to information, frictionless payments, a simple returns policy, and personalized shopping options, they
Many digital changes have taken place in light of the current pandemic, which saw brands and businesses shift their focus