Menu
AppsFlyer, the marketing measurement, attribution, and data analytics, has announced its acquisition of oolo, an AI-powered user acquisition and monetization decision-making
Given that consumers in Nigeria are fiercely mobile-first, organisations looking to boost customer engagement would be wise to maximise their
Findings show a 25% increase in finance app installs across the continent, between 2021 & 2022 AppsFlyer and Google have
By Sue Azari – E-Commerce Lead at AppsFlyer It is no secret that over the past few years, the e-commerce
In 2021, the mobile industry in sub-Saharan Africa continued to show incredible resilience against the impacts of Covid-19 and experienced
AppsFlyer, the global marketing measurement leader, has launched a report with Google that reveals a booming African mobile app market,
AppsFlyer, the global attribution leader, has released the 12th edition of its Performance Index, ranking the top media sources marketers should
AppsFlyer, the global attribution leader, today released new data that shows the worldwide trends that shaped the app market in
AppsFlyer, the global attribution leader, has released the 11th edition of its Performance Index. While Facebook took the #1 spot,
AppsFlyer, the global attribution leader, today announced that it has worked with Nigeria’s leading classifieds marketplace, Jiji to increase installs